I help founders and small teams get sharper, not bigger

I'm a certified executive coach and thinking partner based in Singapore, working with founders globally. Before this, I spent 30 years as a journalist and entrepreneur — co-founded Splice, ran Yahoo's Asia newsroom across 6 countries, and built information products like Magenta Debrief solo with AI. I've watched one industry get taken apart and rebuilt by technology long before the people inside it admitted it was happening. I've lived one full rewiring already, and now I help others cross it.

What I do

How I think

Some of what I do looks like coaching and some like consulting. The engagement changes shape, but the work underneath is the same each time — getting you a clearer view of what's actually yours to decide. Growth for its own sake doesn't interest me. What matters is how a small company carries more judgment, ships faster, and stays independent without adding headcount it doesn't want.

Before anything else, I give you an honest read on whether you have the appetite and the attitude to grow, because readiness, more than strategy, is usually what stalls a company. From there, we trace where the ground is moving — how AI and agents are rewiring the information ecosystem, and what that means for whether you get found, trusted, and used. I don't sell tools and I don't have a stack to push. The only thing I'm ever advocating for is your judgment.

What informs my work

I've published two playbooks on how AI and agents are changing how information reaches people — one for PR and communications teams, another for media organizations. Both are free, both reflect what I believe to be true in 2026, and both inform the work I do with clients.

I build and ship products solo with AI — not as a developer, but to understand what implementation actually looks like. This informs everything I do with clients. See what I've built →

— Alan Soon